FROM perennial award winner and class benchmark to virtual oblivion after nine generations, the Honda Accord has been through more life stages than a Hollywood soap character.
With the exception of two excellent Accord Euro generations, which were sold alongside the regular models as a sportier, more youthful alternative from 2003 to 2015, the Accord hasn’t been properly on its game for more than two decades.
After the fifth-generation Accord (1993-97), the model transitioned from upmarket Japanes sophisticate to an American-focused sedan built down to a price. And while the Yanks have love every minute of it, Australians, for the most part, haven’t.
The outgoing ninth-generation Accord (2013-18) was without doubt the lowest ebb, but Honda Australia is determined to give the Accord another chance.
We’ve bought 250,000 of them since the nameplate launched here in 1977, yet Honda expects to shift just 150 examples of this 10th-generation model over the next 12 months.
Underselling its potential or a fair reflection of its fortunes?